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Enabling innovation for new product development Compounding this difficulty is that the goals of test marketing are sometimes unclear and that the information, once gathered, is often improperly used. Executive summary. 1. Strategic portfolio management. 2. Program execution management. 6. Product development. 10. Manufacturing planning and validation.
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Keys to Effective Innovation and New Product Development NPD. Your browser is not currently configured to accept cookies from the this website. Keys to Effective Innovation and New Product Development NPD Planning. 3 of 15. There are several primary management factors that make innovation and.
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